Imagine LA is thrilled to announce our partnership with the 18th Annual Desert Smash celebrity tennis charity event, scheduled for March 8, 2022, at the La Quinta Resort & Club!

Desert Smash brings together Hollywood's biggest celebrities and the world’s biggest professional tennis players for a one-day extravaganza to benefit charity. The event is held prior to the 5th biggest tennis tournament in the world, the BNP Paribas Open.

This year, reigning US Open Champion, Emma Raducanu will anchor the tennis lineup alongside former world No.1 Victoria Azarenka, rising Norwegian star and current world No.8 Casper Ruud, and the most successful doubles duo of all time, The Bryan Brothers. 

Other notable tennis talent and celebrity talent will be announced post Super Bowl.

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To purchase tickets visit desertsmash.com.

For information about all-inclusive travel accommodations click here (limited availability).

25% of sponsorship proceeds will benefit Imagine LA and are tax-deductible.

For information about sponsorship packages (below) contact val@imaginela.org.

$5,000 Investment Level
Funds one Imagine LA family training and securing a living-wage job, childcare, and financial fitness training

• COMPANY LOGO inclusion in all Desert Smash marketing across all event platforms, including social (IG, FB, TikTok, etc.), website, on-site signage and email blasts

• COMPANY LOGO included on Desert Smash homepage, with click-through link to COMPANY website URL

• COMPANY “pop-up” event space at Desert Smash event

  • Tuesday March 8, 2022; 10AM-5PM

  • Includes skirted 6’ or 8’ table 

  • Prime location within high-traffic Desert Smash “Sponsor Village” adjacent to stadium tennis court where all event matches are played

• Opportunity for COMPANY to gift product (if applicable) to event celebrity talent, professional athletes or other VIPs (event will provide COMPANY list of talent/names and total numbers prior to event for decision purposes)

• Opportunity to access event discounted room rates at official Desert Smash host partner, La Quinta Resort & Club

$10,000 Investment Level
Funds one (1) family to complete the full two-year Imagine LA Family Partnership Model 

• COMPANY LOGO inclusion in all Desert Smash marketing across all event platforms, including social (IG, FB, TikTok, etc.), website, on-site signage and email blasts

• COMPANY LOGO included on Desert Smash homepage, with click-through link to company website URL

• One (1) COMPANY logo signage within Desert Smash tennis stadium back wall

• One (1) COMPANY email blast to the Desert Smash mailing list (20K+ high end consumers)

• COMPANY “pop-up” event space at Desert Smash

  • Prime location within high-traffic Desert Smash “Sponsor Village” adjacent to stadium tennis court where all event matches are played

  • Tuesday March 8, 2022; 10AM-5PM

  • Includes skirted 6’ or 8’ table

• Opportunity for COMPANY to gift COMPANY product (if applicable) to event celebrity talent, professional athletes or other VIPs in the Desert Smash “Green Room”

• Private credentialed access-only area exclusively reserved for celebrities and professional tennis players, or event “talent”

• Opportunity for COMPANY to access event discounted room rates at official Desert Smash host partner, La Quinta Resort & Club

• Two (2) courtside VIP tickets to Desert Smash Celebrity/Pro Tennis Exhibition matches

  • Tuesday, March 8, 2022; 2-5PM

• Two (2) invitations to Desert Smash After Party & Performance

  • Tuesday, March 8, 2022; 7:30-10:30PM

  • Past performers have included Justin Bieber, JaRule, Lifehouse, SIA, Nelly, Boyz II Men, Bob Sinclar and Natasha Bedingfield

$25,000 Investment Level
Funds three (3) families to complete the full two-year Imagine LA Family Partnership Model

• COMPANY LOGO inclusion in all Desert Smash marketing across all event platforms, including social (IG, FB, TikTok, etc.), website, on-site signage and email blasts

• COMPANY LOGO included on Desert Smash homepage, with click-through link to company website URL

• Two (2) COMPANY logo signage within Desert Smash tennis stadium back wall

• Two (2) COMPANY email blast to the Desert Smash mailing list (20K+ high end consumers)

• COMPANY “pop-up” event space at Desert Smash

  • Prime location within high-traffic Desert Smash “Sponsor Village” adjacent to stadium tennis court where all event matches are played

  • Tuesday March 8, 2022; 10AM-5PM

  • Includes skirted 6’ or 8’ table 

• Opportunity for COMPANY to gift COMPANY product (if applicable) to event celebrity talent, professional athletes or other VIPs in the Desert Smash “Green Room”

  • Private credentialed access-only area exclusively reserved for celebrities and professional tennis players, or event “talent”

  • Opportunity to have a “moment” with talent to share company product 

• Opportunity for COMPANY to access event discounted room rates at official Desert Smash host partner, La Quinta Resort & Club

• Five (5) Invitations to the Desert Smash Kickoff VIP Talent Cocktail Party

  • Monday, March 7, 2022; 7-9PM

  • Held at Zenyara, the private estate of philanthropist Michael Scott, zenyara.com

  • Exclusively for Desert Smash celebrity talent, professional tennis athletes/players, VIPs and sponsors

• Five (5) courtside VIP tickets to Desert Smash Celebrity/Pro Tennis Exhibition matches

  • Tuesday, March 8, 2022; 2-5PM

• Five (5) invitations to Desert Smash After Party & Performance

  • Tuesday, March 8, 2022; 7:30-10:30PM

  • Past performers have included Justin Bieber, JaRule, Lifehouse, SIA, Nelly, Boyz II Men, Bob Sinclar and Natasha Bedingfield

$50,000 Investment Level
Funds six (6) families to complete the full two-year Imagine LA Family Partnership Model

• COMPANY LOGO inclusion in all Desert Smash marketing across all event platforms, including social (IG, FB, TikTok, etc.), website, on-site signage and email blasts

• COMPANY LOGO included on Desert Smash homepage, with click-through link to company website URL

• Exclusive in Company’s category with exception that another company in the same category could sponsor a champagne table.

• Two (2) COMPANY logo signage within Desert Smash tennis stadium back wall

• Two (2) COMPANY email blast to the Desert Smash mailing list (20K+ high end consumers)

• COMPANY “pop-up” event space at Desert Smash

  • Prime location within high-traffic Desert Smash “Sponsor Village” adjacent to stadium tennis court where all event matches are played

  • Tuesday March 8, 2022; 10AM-5PM

  • Includes skirted 6’ or 8’ table 

• Opportunity for COMPANY to gift COMPANY product (if applicable) to event celebrity talent, professional athletes or other VIPs in the Desert Smash “Green Room”

  • Private credentialed access-only area exclusively reserved for celebrities and professional tennis players, or event “talent”

  • Opportunity to have a “moment” with talent to share company product 

  • Option to do “in-room” gifting instead.

    • COMPANY product would be gifted to talent/celebrities via “in-room delivery” vs. green room setup

• Opportunity for COMPANY to access event discounted room rates at official Desert Smash host partner, La Quinta Resort & Club

• Eight (8) Invitations to the Desert Smash Kickoff VIP Talent Cocktail Party

  • Monday, March 7, 2022; 7-9PM

  • Held at Zenyara, the private estate of philanthropist Michael Scott, zenyara.com

  • Reserved seating area/table at Zenyara

  • Exclusively for Desert Smash celebrity talent, professional tennis athletes/players, VIPs and sponsors

• Eight (8) courtside VIP tickets to Desert Smash Celebrity/Pro Tennis Exhibition matches

  • Tuesday, March 8, 2022; 2-5PM

• Four (4) Invites to play in private tennis clinic hosted by La Quinta tennis professionals and Desert Smash pro tennis talent

• Eight (8) invitations to Desert Smash After Party & Performance

  • Tuesday, March 8, 2022; 7:30-10:30PM

  • Past performers have included Justin Bieber, JaRule, Lifehouse, SIA, Nelly, Boyz II Men, Bob Sinclar and Natasha Bedingfield

  • Reserved seating area/table at the afterparty 

• Desert Smash Communications and PR Team managing our social media channels will work in conjunction with COMPANY social media to assist in patronizing the Desert Smash partnership with shared/complimenting postings including content curation, copywriting, images/photographs, photo-ops, talent interviews, etc., to maximize digital and social impressions for COMPANY 

• Desert Smash Communications and PR Team will make best efforts to leverage relationships and make COMPANY connections with A-list celebrities and attending athletes and celebrities to promote awareness of COMPANY

• Desert Smash Communications and PR Team will handle posting/briefing requirements for all attending talent to drive social awareness for COMPANY 

• Desert Smash Communications and PR Team will present to COMPANY with unique opportunities for media buying across digital and broadcast platforms; target outlets would include: NBCUniversal, CNN+, Amazon Prime Video, Conde Nast, C Mag, Desert Life, Desert Sun, etc.

• Upon execution of media partnership agreement with Desert Smash, COMPANY to receive additional media benefits, such as:

  • Brand inclusion in Desert Smash streaming broadcast

  • Curated COMPANY email blasts from media partner

  • COMPANY brand associated Desert Smash lead-up, day-of and post-event promotions across media partner platforms